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New Year, New Shopping Strategy

The art of shopping is one I’ve quietly perfected, perhaps a little too well. I’ve always had a knack for falling in love with beautiful things, but as the new year arrived (along with a rare moment to pause), I realized it might be time to rein things in. This year, my intention is simple: fewer, better pieces.

New Year, New Shopping Strategy

Intentional shopping doesn’t mean limiting yourself to basics. Statement pieces have their place, and this one has been worn and reworn. The sign of a good buy.

That mindset began with a closet clean-out that quickly snowballed into a full-house purge. While slightly ambitious, it felt incredibly grounding to step into the new year with what amounts to a clean slate. What remains are pieces that feel true to me. Items with longevity, character, and staying power. Moving forward, I’m trading spur-of-the-moment buys for more mindful purchasing.

That said, I’ll always love discovering, sharing, and occasionally bringing home something beautiful; and trends have their place. The difference is intention. I’m only buying the stars, the pieces I won’t tire of after one season, the ones that earn their place in my wardrobe year after year.

Below, I’ve shared a few of my favorite looks, each one still hanging in my closet, as well as a handful of pieces I’d highly recommend if you’re in search of new staples. Timeless, trusted, and truly worth it.

New Year, New Shopping Strategy

My mom-life uniform changes depending on the season. While it’s chilly a few flattering pairs of jeans and luxe jackets are the go-to.

New Year, New Shopping Strategy

A fresh find with a vintage feel. This dress is more than gorgeous.

New Year, New Shopping Strategy

Peplums have always been a notable part of my personal style so items like this jacket are timeless (for me). And this satin skirt is always a safe choice.

New Year, New Shopping Strategy

Frame jeans will always be part of my wardrobe. No questions asked.

New Year, New Shopping Strategy

All black + peplum is an easy outfit formula for me.

Emily Hertz Signature

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