Grandmillennial Style by Atlanta Blogger Emily Hertz | Born on Fifth

Sophisticated, Feminine & Ethereal

Welcome to my world. Born on Fifth is the place where I house inspiration, help you build your wardrobe with beautiful pieces and share life as a mama of three.

Sophisticated, Feminine & Ethereal

Welcome to my world. Born on Fifth is the place where I house inspiration, help you build your wardrobe with beautiful pieces and share life as a mama of three.

On the Blog // 2024 Gift Guides On the Blog // 2024 Gift Guides On the Blog // 2024 Gift Guides

Shop The Latest

Staud Hawthorne Two-Tone Bell-Sleeve Minidress

PARIS TEXAS Anja croc-effect leather knee boots

Cinq à Sept Benson Embellished Faux Fur Jacket

DOEN JOELLE TOP

H&M Structured Twill Mini Skirt

TARGET Women's Tambra Fold Over Tall Boots - A New Day™

Toccin Lea Tweed Single-Breasted Jacket

teddy jacket in tan with gold buttons

long sleeve bow mini dress in black

denim lady jacket with gold buttons

steve madden shearling mary janes

jcrew brown barn jacket

white wide leg flare pants

green fringe jacket for fall

initial letter charm necklace in gold and diamond

jacquard blazer

jcrew denim barn jacket

Cream lace crop top

white pleated button up dress

Softwear Hepburn Wide Leg: High Rise Jeans '32

black long sleeve dress

tweed jacket

high waist flare jeans

white embroidered dress

tortoise shell sunglasses

black and white polka dot dress

white ceramic dishes with pink bows

black hill house mini dress with white bows

anthropologie bow drinking glasses

black yoga pants

pink white tennis dress

TOTEME T-Lock leather-trimmed canvas clutch

WARDROBE.NYC Knit Crop Cardigan Knit Crop Cardigan

GUCCI Lady horsebit-embellished canvas-jacquard platform sandals

black dress with bows

black and white platforms

olympics sweatshirt

black and white tennis dress

peach sunglasses

white free people sailor dress

black and white pareo

beachy cream platform sandals

TUCKERNUCK Ivory and Sandstone Cropped Puff Sleeve Americana Sweater

TKEES Foundations Matte Flip Flop (Women)

pink bow dress

beach hat

TARGET Women's Sleeveless Button-Front Waistcoat - Future Collective™ with Jenee Naylor

MAGDA BUTRYM Floral-appliqué high-rise bikini bottoms

J. CREW Scalloped-trim shift dress in linen

SARAH BRAY BERMUDA Pink Ribbon Zinnia Hat

button white linen mini dress

white knot t shirt

Vince Camuto Elana Quilted Leather Chunky Platform Slingback Sandals

lace white dress

summer set

striped dress

jewel heels

crochet beach coverup dress

Larroude Mules

Reformation Trista Jacket

Gianni Bini Scottie Raffia Jute Platform Espadrille Wedges

MANGO Jeans culotte high waist

ZIMMERMAN V NECK MIDI DRESS

ETSY Ruffle Oversized Raincoat in Black Dreamy Coquette Dollette

o.p.t Savvas Dress Savvas Dress

PatBO Crochet Robe Crochet Robe

Zara FLOWER BUTTON FAUX FUR KNIT CARDIGAN

Zara High Rise Straight Jeans

Zara neoprene ballet flat

Zara cream cableknit sweater

TKEES Foundations Matte Flip Flop (Women)

TUCKERNUCK Ivory and Sandstone Cropped Puff Sleeve Americana Sweater

Shop My Latest Finds

Zara FLOWER BUTTON FAUX FUR KNIT CARDIGAN

Zara High Rise Straight Jeans

Zara neoprene ballet flat

Zara cream cableknit sweater

Glow Seeker Highlighter Anastasia Beverly Hills NA

CashSoft Mockneck Sweater

Brow Freeze Duo Anastasia Beverly Hills

Emi Jay Hair Clips

The Latest

Zara

Under $100

What's On My Mind

2024 Gift Guides

High Fashion for the Holidays

How to Decorate for Hanukkah

What to Buy from Shopbop’s Style Event

family football game outfits with tweed jacket

What to Wear to a Football Game If You’re Fancy

Shop My World

Fall Style

Easy Outfits

Family

Home

Travel

black and white fall outfit photo

Best Wide Leg Jeans

Pretty white dress for the high holidays.

For The High Holidays

Dress Outfit options for dinner!

Dinner Outfits

Emily's family dinner with the kids

Birthday Dinner

Emily wearing fluffy cream sweater and walking new dog

25% Off The Perfect Fall Sweater

LIBEROWE Ruffled brushed-wool peplum cardigan

Fall Carpool Outfit

emily hertz uptown girly fall fashion - black and silver

All Black for Fall

track pants with furry jacket and pink new balance sneakers

Love A Furry Jacket

Kids coats by Edgehill Collection x Darby Fallon Clark Little/Big Girls 2T-10 Darby Quilted Puffer Jacket

Kids Jackets

Emily's family dinner with the kids

Birthday Dinner

Cream dress and feather pumps

Perfect Occasion Dress

coordinating fall family photo outfits with tweed and velvet for little boys and girls

Fall Looks for My Mini Me’s

Emily from Born on Fifth office with silver picture frames

Picture Frames

chic halloween table with meri meri decor

Chic Halloween Decor

The prettiest dog bowls I had designed for Dolly! You can order them too 🎀

Prettiest Dog Bowls

Ruby Bond treat bag with Born on Fifth

BOF x Ruby Bond

emily hertz uptown girly fall fashion - black and silver

All Black for Fall

Black Blythe Bow Dress from Hill House in New York City

Blythe Bow Dress

Chic black dress, perfect for haute dogs ;)

Chic Black Dress

This new Self-Portrait jacket is everything. Elle’s adorable set is from Zara!

Self Portrait Jacket

Highlight Reel

decorative frame

decorative frame

emily hertz bow mini dress

white zara two piece set

holiday card photo tips for family

hair bow and slingback shoes

Wrapped up in a Bow

how to wrap a gift basket

Gift Basket Wrapping Tutorial

photo of Elle with hair bow

French-Inspired Gift Ideas for Your Little Lady

how to build your tabletop wardrobe

How To Build Your Tabletop Wardrobe

Presents with Presence for Everyone in Your Life

Shop Gift Guides

Last Week on Born on Fifth

black and white fall outfit photo

10.19.24

10.12.24

10.5.24

Swan Royal gown for The Swan House Atlanta

9.28.24