On Fifth Avenue on the Fifth of October, a little girl with a big personality came into the world.

Emily Hertz is an Atlanta-based, NYC-born lifestyle blogger with a passion for party styling and an affinity for all things beautiful.

Upon having her daughter Elle (on February Fifth, no less), the former Director of Marketing at Spanx stepped out on her own to launch Born on Fifth, an aesthetically-driven site and accompanying social channel which highlights Emily’s favorite fashion, entertaining ideas and tot-friendly finds.


With a background in fashion marketing, a degree in magazine journalism and a discerning eye, Emily’s editorial voice finally has a home in Born on Fifth. Is your brand or company interested in collaborating? Want to get in touch with a press opportunity? Have a thought, question or comment to share?

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