On Fifth Avenue on the Fifth of October, a little girl with a big personality came into the world.

Emily Hertz is an Atlanta-based, NYC-born lifestyle blogger with a passion for party styling and an affinity for all things beautiful.

Upon having her daughter, the former Director of Marketing at Spanx stepped out on her own to launch Born on Fifth, an aesthetically-driven site and accompanying social channel which highlights Emily’s favorite fashion, entertaining ideas and tot-friendly finds. Emily has been featured by Who What Wear, Lauren Conrad, Glitter Guide, 100 Layer Cakelet, The Atlantan, Atlanta Magazine’s Home and on the cover of Mingle Magazine.

Inspired by her bow-loving daughter and the impending arrival of her baby boy, Emily most recently launched Bows & Blue, a curated shop featuring lovely layers for home and life. Bows & Blue has been featured by House Beautiful and Veranda. This Spring, Emily will launch her first clothing collection in collaboration with Dillard’s under the Born on Fifth label.

Emily resides in Atlanta with her husband Michael, children Eloise and Jennings and cavalier, Birdie.

With a background in fashion marketing, a degree in magazine journalism and a discerning eye, Emily’s editorial voice finally has a home in Born on Fifth. Is your brand or company interested in collaborating? Want to get in touch with a press opportunity? Have a thought, question or comment to share?

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