On Fifth Avenue
On the Fifth of October, a little girl with a big personality came into the world.
On Fifth Avenue
On the Fifth of October, a little girl with a big personality came into the world.

Emily Hertz is a New York-born, Atlanta-based fashion girl with a passion for party styling and an affinity for all things beautiful.

Upon having her daughter, the former Director of Marketing at Spanx stepped out on her own to launch Born on Fifth, an aesthetically-driven site and accompanying social channel which highlights Emily’s favorite fashion, entertaining ideas and family-friendly finds. Known as the leader in the grandmillennial fashion space, for her sharp aesthetic eye and love of classic children’s clothing, Emily’s evolution from blogger to brand has attracted press coverage and partnerships. Notable coverage has included Who What Wear, Veranda, The Atlantan’s Top Luminaries List and the cover of Mingle magazine.

This fall, Emily will debut her latest Dillard’s capsule collection with Dillard’s under the Born on Fifth label, just in time for holiday.

Now that you’ve read my bio, here’s the good stuff. I decided to leave a career at Spanx, not because I didn’t love the brand (still do and you can use BORNONFIFTHXSPANX for a discount), but because, after working for the world’s preeminent female entrepreneur, wanted to explore what being a creative business owner looked like myself. Born on Fifth is the brand I’ve built, both visually (the reason my Instagram is so aesthetically tight, I treat it like my calling card) and editorially. I’m very easily able to determine if something is on brand and, if it belongs in my space (both wardrobe and home).

On the subject of space, as the brand has grown and I’ve continued to scour the internet for everything that fits within the world, my space feeling like it’s getting full…so I decided to approach my wardrobe with a bit of a reset, which you may have noticed in my more black, pink and neutral approach as of late. I hope you find this palate cleanser as refreshing as I do. It’s still very much me – uptown, girly, sophisticated, ethereal and feminine (words I stand behind and have since concepting my wedding mood board a decade ago).

Thank you for being here. I truly enjoy connecting with so many of you on all things fashion, and also the far deeper experiences – miscarriages, navigating motherhood in this new world and the happy honor of being the dress or shoes you wore for your bridal shower, baby shower, newborn photos, Bat Mitzvah, prom and everywhere in between.

To keep up with Emily and her family of five, follow @bornonfifth on Instagram and Tiktok.

Work With Emily

Known for her editorial eye, sharp aesthetic and strong work ethic, Emily Hertz is available to partner with brands on campaigns, product collections and editorial consulting. To inquire about working together please email [email protected].

Past Partnerships

Send me a message!